Louis Vuitton and Snapchat team up to bring live coverage of world class sailing event

Louis Vuitton, headline sponsor of the America's Cup, the oldest trophy in sport which has always been about both yachting tradition and technological advances with some of the world's most innovative players in technology drawn to the sport of professional sailing, is to work with Snapchat to engage fans.

This coming weekend the Louis Vuitton America's Cup World Series  is set to take place in New York City as a precursor to the main event in Bermuda in 2017.  In keeping with the tradition for innovation, the sponsor  Louis Vuitton  has announced it is partnering with Snapchat during the race on Sunday to offer a 'live story,'  allowing attendees in New York to participate in the event storytelling and fans across the U.S. to experience what it’s like to be in the action on the Hudson River.

“With the three final races and double points up for grabs on  Sunday, the leaderboard can change in a New York minute. It will be an ‘edge-of-your-seat’ day of America’s Cup racing,” said America’s Cup Chief Marketing Officer Antonio Bertone. “Snapchat’s Live Story coverage will elevate an electric atmosphere on the Hudson River by taking fans behind-the-scenes, and providing users the opportunity be part of the story from New York.”

From pre-race briefings to the awards celebration, the Snapchat Live Story will follow the sailors, teams and spectators on race day. Snapchatters will be able to submit their unique video and photo Snaps from around the Event Village and race course to the curated Live Story. Local geofilters will also provide creative ways for users customize their Snaps.

Snaps submitted from the Louis Vuitton America’s Cup World Series New York on May 8 will be packaged into a brief video stream by a team at Snapchat and made available to users in the United States to view right on their phones for 24 hours.

The America’s Cup has also launched its own organic Snapchat account in conjunction with Sunday’s Live Story. Add “Americas.Cup” as a friend or scan the Snapcode to follow the excitement throughout not only the week in New York, but also over the full Louis Vuitton America’s Cup World Series schedule and the 35th America’s Cup next year.

America’s Cup racing is returning to New York for the first time in nearly 100 years with the Louis Vuitton America’s Cup World Series. The two-day event runs May 7-8, with six teams racing along the lower Hudson River and an Event Village at the Brookfield Place Waterfront Plaza. Three races are scheduled for both days beginning at 2:00 pm ET, with double-point scoring on Sunday, May 8.

In addition to the Snapchat Live Story from New York, fans in the U.S. can tune in to racing live on NBC and on the America’s Cup app.

Louis Vuitton Launches City Guide App

For over 25 years, Louis Vuitton have released city book guides to help tourists find their way around major cities and recently, they have launched a City Guide App that covers 25 major cities like Beijing, Prague, London, Miami, and now Hong Kong. Now you can discover the top spots in each city without wasting time googling websites with fake reviews.

Each of the city guides gives information about the following categories; hotel, restaurants, cultural districts, nightlife and our favourite feature; City Walk Route. This is a walking tour guide providing routes for people to hang out at different spots for for users who want to explore the city with a map indicating the starting point, end point and time indication to complete. Each guide is written by a local so tourists can be as well-informed as any local and each city features guest contributor like French actor Guillaume Gallienne for Paris and British Designer Faye Toogood for London, so not we can hang out at all the hip spots. Also, the app is accessible offline, so lacking wi-fi won’t get in the way of your adventures. 

singer gifts James Wright Louis Vuitton

Viral sensation James Wright is living proof that the Internet can make you a star. In case you missed it, Wright’s life got one heck of an upgrade last week after he uploaded a video reviewing Patti LaBelle’s sweet potato pies and it went viral. In return, Wright was invited to spend Turkey Day with the legendary vocalist, which he commemorated via Facebook in a series of video clips. “Patti LaBelle Cooked Her Face Off,” posted Wright on Friday, Nov. 27, 2015 via Facebook. On top of digging into drool-worthy dishes, Wright engaged in a duet with the 71-year-old, on her hit single “You Are My Friend.” “Singing and dancing with Miss Patti LaBelle,” he captioned the video. It just so happens, it was also his birthday. “This has been the best Thanksgiving ever, and it’s also been the best birthday ever and I’m very very grateful,” Wright wrote on his Facebook page. She bestows him Louis Vuitton luggage, “James is going to be a world traveler,” Labelle says of the man whom she says is one of her angels. As you may recall, LaBelle credited the success of her holiday pies to Wright, so it only made sense that he got the opportunity to share a slice with the queen. “This pie has been doing really, really well,” she said in an interview with “Good Day Philadelphia”. “My new friend James Wright did this fierce video and it took the pie over the top and people were losing their minds.” He chronicles the entire experience on his Facebook page.